In today’s digital age, it’s easy to find a firm that offers Web development. The real task is to understand how to recognize the good from the better, and the better from the great. There are is myriad of elements that go in to the development of a Web site or application that go far beyond the obvious element of design; things like interface experience, information architecture and technical scope. The right mix of these elements is formulated in the development of the site’s digital strategy.

At Acappella Media we follow a consistent process of discover, define, design, develop and deliver to create a 3D view of our clients' expectations. As seen in the illustration, the y-axis represents the artistic to technical spectrum, while the x-axis represents the quantifiable data to strategic spectrum. Each elemental plane of an interactive project is addressed in our process. Less experienced Web development companies can accomplish the design and interface experience with ease, but the farther one travels along the y-axis to the strategic plane, the more experience is required to successfully deliver projects that can realize a return on investment. At Acappella Media, our team leadership has years experience with interactive projects as well as a team of senior developers who are experts in their disciplines to ensure projects are maximized.

digital strategist

John Hondroulis has been servicing the creative and advertising communities since 1995. His eclectic career touches a myriad of marketing channels. John’s life in the creative community blossomed from his passion for music and art. An accomplished musician, John channeled his creative energy by working with advertising agencies and graphic design firms in the print production arena.

He later served as Sr. Account Manager for a high-end graphics hardware and software reseller whose clients included Industrial Light and Magic, Pixar, and other Hollywood powerhouses. As a Regional Marketing Manager for a creative services firm he honed his skills in Web development, industrial design, 3D animation, motion graphics and special FX. Migrating from the production services to strategy was a logical progression. His expertise earned him a position as Director of Marketing and Digital Strategy for a Web development and Internet advertising firm.

While there John developed products and marketing strategies including co-branding and marketing initiatives with partners such as Yahoo! and Ask. The company was featured in publications such as the Washington Post, Wall Street Journal and The Industry Standard. His production credits include executive producer and creative director of a TV promotional spot for Nationwide Insurance as well as digital strategist and developer for Alberto-Culver’s FDS brand site. He was a consultant for Ross Labs assisting in development of digital strategies for their pediatric division.

delivery and architecture

Matt is Vice President of Technology at Acappella Media. Prior to joining Acappella, he served as a senior IT manager at Nationwide Insurance for over 17 years. He managed projects and led teams developing applications that spanned technologies and platforms from mainframe to client-server to intranet/internet projects.

Most recently, he had accountability for the development and maintenance of the money processing systems, which processed over $8 billion annually in cash and credit card transactions.

Matt holds a Bachelor of Business Administration degree in Quantitative Business Analysis from Ohio University, and a Master of Business Administration degree from Franklin University. He is a certified Project Management Professional with the Project Management Institute, and is certified in ITIL v3 Foundations.

// OCTAVE°digitalworks / interactive studio services

OCTAVE°digitalworks is Acappella Media’s sister company.  OCTAVE°digitalworks is an interactive studio for creative services firms such as advertising agencies, graphic design firms, public relations agencies and video production studios.  The firm allows their clients to focus on their core competencies while leaving the interactive deliverables to OCTAVE°digitalworks. They compliment creative services firms’ expertise by expanding their capabilities to include high-end digitialworks.  OCTAVE°digitalworks is Acappella Media’s exclusive partner for studio services.

// beckmanXMO / cross media optimization partner

beckmanXMO develops 1:1 and XMO (Cross Media Optimization) campaign strategies. They design online and offline marketing tools providing a wide range of print options.  Using technology and software to deliver client messages to the appropriate people at the appropriate time. In a nutshell, beckmanXMO offers all the tools you need to create more personalized, rewarding relationships with your targets.

// JASON LEIMGRUBER / information architect & creative director

Jason Leimgruber is a professional designer experienced in Web site design, information architecture, print production, usability and strategy. For almost a decade, he has been creating smart and compelling graphics for businesses such as Honda, Hewlett-Packard and Coca-Cola.

As an Information Architect, Jason uses a rare and powerful combination of skills to bridge the often-costly gap in communication between designers and developers during a project. He is a graphic/interactive designer who also is highly analytical and inquisitive. He is adept at organizing vast amounts of information and creates a meaningful and usable structure or hierarchy for housing that information. In addition, he creates compelling visuals and designs that aid in the information processing experience.

// MARK SCHOLL / seo/sem strategist

An interactive marketing veteran of nearly 15 years, Mark brings his passion for and expertise in search marketing to clients of all sizes and industries. He follows the ever-changing industry with dogged attention—keeping clients informed and educated about the relevant changes in the companies, engines, programs and algorithms.

Mark creates, implements and manages natural and paid search marketing programs. He is skillful with both pay-per-click and search optimization tactics and techniques, and known for his ability to analyze results, recognize trends and patterns, make connections and tie it all back to the client’s business goals.

Mark has lent his considerable expertise to some of the world’s leading brands including The Coca-Cola Company, Procter & Gamble, M/I Homes, Wendy’s, the Limited Brands, Bob Evans, Sherwin-Williams, The Scotts Miracle-Gro Company, Hewlett-Packard and Destination Kohler.

// GREGOR GILLIOM / senior writer

Gregor works with clients to identify and refine the appropriate voice and tone for corporate communication, and guides the editing of existing resources and creation of new content. He has helped develop comprehensive editorial solutions for prominent companies including Nationwide, Western-Southern Companies, Exel Logistics, The Crane Group, and many others.

Gregor served as Senior Content Manager for Resource Interactive, where he helped drive the development of client Web sites and populated them with brand-focused information. At Resource, he headed content efforts for Ford Motor Co., Ross Products, HP and others, and worked closely with the company president and creative director on the agency’s own award-winning capabilities brochure and Web site.

Gregor was also a director of information design at Fitch Inc., an international brand and design firm. At Fitch, Gregor developed content, naming, and positioning for major national brands including Omaha Steaks, GTE, Owens Corning, and Hush Puppies. Before joining the agency business, he was founding editor of Columbus CEO, a successful regional business magazine, and served in senior editorial roles at Ziff-Davis (San Francisco) and CompuServe.