It’s your talent that got you to where you are today. Our job is to bring out the best in you. We’ll let you know if you’re flat, remind you to breathe, push you when you want to quit, and make you rest when you’ve had enough.
From microsite to super site, classic web development is the root of our success. The difference between 2001 and 2010 is back then the rule was “if you build it they will come”. Today, the rules have changed to “if you build it, build it right”.
Acappella’s experience has given us the opportunity to recognize patterns, obstacles, and opportunities that arise in the development of a digitalworks project. And with this experience we’ve been able to create systems and routines to greatly enhance our clients’ experience in the development process.
At Acappella Media we follow our String Methodology. It’s a five-step process where we Discover our clients’ requirement, Define their goals, Design the architecture for their project, Develop the solution, and Deliver the results. Each phase is critical to the next and when followed in its entirety, we can ensure clients’ projects will be delivered on time, on budget, and as expected.
Our Team has diverse experience in the development of web-based applications for numerous clients and successfully delivered many systems. We have expertise in the following tools and technologies.
// Microsoft Technologies
// Open Source
Acappella understands the potential of open source and its power to realize significant cost savings in the production process. We leverage best of breed platforms and frameworks to rapidly and cost-effectively deliver robust solutions. Capabilities include:
// Java and Other
Thanks to the advancement of technologies such as AJAX, creating desktop experiences over the web is a reality. Leveraging technologies such as cloud computing and Software as a Service (SaaS) Acappella Media develops Rich Internet Applications (RIA) for the delivery of stunning, highly visual, data-driven, desktop experiences of the web.
When it’s time to really make full use of what the digital marketspace has to offer, you have to consider more than just a “brochure-ware” presence. Of course potential clients and customers need to understand your offering and capture the essence of your brand – and that’s important. But what if you can engage your client in a dialogue or convert them to a customer via your web site? What if you can minimize clerical errors, streamline ordering, or even maximize your staff’s time by offloading critical yet repetitive functions to the web?
At Acappella Media we develop robust applications that help our clients realize quantifiable results. We carefully analyze business processes and look for opportunities to migrate inefficient systems and routines to the web and mobile platforms.
And with today’s emphasis on social media, connecting with your customers in real-time settings could mean the difference between good and great customer service.
// Custom Web Applications
Integrating back-office tools to web services liberates your operation and creates efficiencies never before possible before the web. Building online ordering capabilities can streamline your operation by minimizing room for error and real-time collaboration applications integrate your teams no matter their location.
// Social Media Applications
Facebook, LinkedIn, Twitter all offer development platforms that allow for third parties to integrate tools and services via the web. Acappella Media offers the strategic vision and development expertise to take advantage of these powerful mediums.
// Mobile Applications
Thanks to the exponential power of smartphones, connecting in nearly any setting is quickly becoming an expectation rather than value added service. So integrating web tools with mobile environments is just the beginning. Since the third-screen is a completely different user experience than the web, making your Internet application accessible just isn’t enough. Acappella can build mobile applications that open the world of possibility to you and your customers.
At Acappella Media developing a digital strategy means digging deep to ask our clients the questions to which they may not have answers, giving them answers to questions they may not want to hear and pointing out the obvious in a cluttered world of too much information. Our goal is to become one with our client to fully understand the hurdles they face in an analogue world and educate them on how best practices of the digital world can make a profound impact on attaining their goals.
To do this we analyze business processes, sales channels, customer touchpoints and our client’s organizational strengths and weaknesses to craft an attainable vision of what their digital self would look like.
We look at the client through the lens of the customer to understand not just the right channel of communication, but also the timing of that touchpoint. At what phase of the sales cycle is the customer most and least likely to be engaged and inspired? This is important because the velocity in which word of mouth spreads can make or break brand.
Email marketing is the matriarch of viral marketing. We’ve been putting “send to a friend” links in emails since before any social media site was ever launched. That’s what makes email marketing so powerful. It’s a perfectly crafted, highly controlled message that to a target audience that can quickly become the catalyst for viral campaigns.
Acappella uses sophisticated email marketing tools that give us the ability to deliver highly targeted messages and content to create a truly 1:1 voice with the target audience. We can embed links that integrate with the world’s most popular social media sites such as Twitter and Facebook for seamless integration to viral campaigns.
And at the end of the campaign we can provide unprecedented analytics with the ability to integrate with web analytics packages and CRM tools to get a crystal clear data to calculate the ROI of your efforts.
Our SEO strategist is an interactive marketing veteran of nearly 15 years, following the ever-changing industry with dogged attention—keeping clients informed and educated about the relevant changes in the companies, engines, programs and algorithms. He has leant has lent his considerable expertise to some of the world’s leading brands including The Coca-Cola Company, Procter & Gamble, Wendy’s, the Limited Brands and Hewlett-Packard to name a few.
With his leadership, Acappella Media implements and manages natural and paid search marketing programs. He is skillful with both pay-per-click and search optimization tactics and techniques, and known for his ability to analyze results, recognize trends and patterns, make connections and tie it all back to the client’s business goals. SEO Services